Client: Monte Falperras
Project: Corporate Identity
Monte Falperras
Next to the great Alqueva lake, in Portugal, Monte Falperras is a place for relaxation, wandering, and contemplation.
By day, its location allows you to admire the natural beauty that surrounds it, and the simple, minimalist nature draws the eye outwards, reinforcing the comfort of the interior.
At night, due to the remote location with low light pollution, the sky becomes a spectacle of lights and colors, and this accommodation allows its guests to contemplate and admire the natural beauty above their heads in a comfortable and welcoming space.
It was based on the elements mentioned above that I developed the concept for this project. The idealized identity should convey serenity, simplicity, and the magic of being able to contemplate the starry sky with the naked eye.
The colors chosen to create the visual identity represent the mystery, vastness, and dimension of the Universe.
At the same time, they are relaxing, accentuating the feeling of serenity and modernity that can be found in the accommodation.
The proposed logo is composed by the conjunction of typography and an icon, both conceptualized to fulfill and highlight the accommodation's unique value proposition.
The typeface, with its light, drawn shapes, transports us to a magical reality.
The icon - which represents the contemplation of the starry sky - is made of simple, organic lines, reflecting the minimalist ethos of the local accommodation.
The primary typography, with its organic and drawn lines, is designed to complement the minimalist and simple icon.
The balance between modernity and magic gives the brand a unique personality.
